6402 aspirants, 54 countries, 7 disciplines in the art of design: Last Friday, the 9th of march 2018, the futuristic BMW Welt in Munich hosted an exiting event: the awards ceremony of the famous iF Design Award. Over 2000 guests from 36 countries celebrated the best products.
OSCAR OF THE DESIGN WORLD
This year, the prize – which has the reputation of an Oscar in the designer circles – was given to a new member of our smart e-bike lights series: the M99 MINI PRO 25. After having won the Design&Innovation Award 2018, the bright front light is now experiencing a real wave of awards.
The event offers oscar-like characteristics: Each year, several key figures in the world of design forms part of the top-class jury that critically values which of the candidats are worthy of winning the trophy that is already awarded since 1953. Amongst the members there are internationally famous designers like the chef designer of Samsung. And the BMW Welt, being one of Germany’s monumental architectural celebrities, is obviously the adequate place to honour design ideas.
“CREATIVE PEOPLE COME IN DIFFERENT SHAPES, SIZES AND MENTAL MODELS.”
Quote from Charles Eames *
All different kinds of design are honoured at the iF Design award: From Architecture and Interior Architecture, Service Design, Professional Concepts and Communication up to Packaging and Product Design – the variety is huge. Not to mention the many subcategories of each discipline. Our M99 MINI PRO 25 received a prize in the discipline Product.
MORE OF IT
Winning the iF Design Award means a great honour to his bearers, just like wearing the iF Logo as a trademark for quality design. And we are happy in a double sense: We like to sell our products even more, if they are tested and approved by real experts. The submission for next year’s iF Design Award 2019 is already open – perhaps we take part another time…
Text: Myriel Hauser