German Innovation Award in Gold for the M99 Tail Light 2

Supernova Design received the German Innovation GOLD Award for their M99 Tail Light. The judging panel was impressed by the innovation, the safety aspects, and the clean design of this e-bike tail light.

Supernova Design received the German Innovation GOLD Award for their M99 Tail Light. The judging panel was impressed by the innovation, the safety aspects, and the clean design of this e-bike tail light.

The M99 Tail Light 2 PRO is the first legally-approved tail light with a homogeneous light signature. The intensity of the outer contour of the light with High-Density LED technology is unique. Importantly, the visibility remains equally high at different viewing angles, unlike in other tail lights. This particular visibility lifts safety for E-bikers to a new level. The judges of the Design Award wrote: “The e-bike is becoming increasingly important as a means of transport in modern road traffic. The innovative M99 Tail Light 2 PRO combines tail and brake light in a robust aluminum housing and, as a structural part of the luggage rack, allows for harmonious integration into the bike design.”

The German Innovation Award honors trendsetting innovations that have a lasting effect on the industry and offer added value for users. This year, there was a total of 700 entries from industry giants, hidden champions, and start-ups.

User experience is the central focus of the evaluation of entries,” said Lutz Dietzold, Managing Director of the German Design Council. “This is a characteristic feature of the German Innovation Award.” Dietzhold went on to say: “Innovative design is particularly successful if future users are involved in product and design development at an early stage. Many companies have recognized this and are seeking to identify real customer needs and then develop economically relevant products based on these needs. The fusion of analogue and digital innovations is becoming increasingly important for the future success of new developments.

The evaluation criteria of the German Innovation Award cover topics such as the level of innovation, user benefits, and economic efficiency. The innovation strategy should consider aspects such as social, ecological, economic sustainability, as well as the use of energy and resources. Factors such as location and employment potential, durability, market maturity, technical quality and function, materiality and synergy-effects also play a decisive role in the judging process. The winners were chosen by an outstanding judging panel which included physicists, patent consultants, computer scientists, financing specialists, product designers, technology historians and marketing professionals. “In this way, we guarantee an individual, neutral and professional evaluation,” emphasized Dietzold.

More Information
M99 TAIL LIGHT 2
M99 Tail Light 2 PRO

Text: Mary Jaksch, Gregor Arndt, Rat für Formgebung | Images: Rat für Formgebung, David Schultheiss, Bixs