New look with a sustainable message

Supernova focuses on new environmentally friendly packaging.

We have worked continuously to improve our ecological footprint.  We can currently report that we are now packaging the majority of our products with uncoated recycled cardboard. Due to being highly compressed, it is particularly robust and therefore retains its classy appearance.  We are presently working hard to convert the remaining packaging to environmentally friendly materials. This also includes the OEM bulk packaging that goes to bicycle manufacturers.

We pay attention to short transport routes, which is why we have a large part of the aftermarket packaging manufactured by regional suppliers around the Supernova production in Gundelfingen.

Our sustainability concept

Sustainability is a central theme for Supernova. It already starts with the fact that we design our products for a very long service life. We pay attention to environmentally friendly materials and entirely manufacture PVC and lead-free. For our German production we obtain our certified green electricity from Greenpeace Energy. Even the heating energy is obtained from environmentally friendly hydrogen generated by wind power. Our suppliers are selected according to ecological criteria.

All goods movements are handled CO2-neutral. The majority of our employees ride their bikes to work. The company fleet consists exclusively of electric cars, which are charged with green electricity at our own charging station.

Inspiration and teamwork

Part of our concept is also a close cooperation with our suppliers and customers to quickly advance this mission. We are therefore open to ideas for further proposals. Every step in the right direction counts, no matter how small it is.

Text: Marcus Wallmeyer • Pictures: Damaris Sonntag, Tabea Gordetzki

Supernova Team wins the city cycling event: Stadtradeln 2020!

Our team consisting of 16 employees cycled 6,399 km within 21 days and saved 941 kg CO2. A great thing for the team spirit and something good for the environment, the city cycling campaign “Stadtradeln” wants to get people on their bikes and encourage them to leave their cars behind more often. The municipality Gundelfingen took part in this action and so 18 teams with altogether 156 participants registered and could measure themselves mutually that spurs naturally.

We’re looking forward to a repeat and until then we’ll do something good for ourselves and the climate and continue cycling. You can find more information about city cycling and whether your municipality is involved here:

Text: Damaris Sonntag • Pictures: Marcus Wallmeyer

Triathlon Extreme: Jonas Deichmann’s Around-the-World Challenge

By Marcus Wallmeyer, CEO

Last week, Jonas Deichmann started his triathlon around the world. The first leg is from Munich to Croatia by bike. From there, he’ll swim 456 km (283 miles) along the coast toward Montenegro. He is then going to cycle through Russia, Siberia, and China. After a sailboat trip across to San Francisco, the next stage looms. Jonas plans to run 5,040 km (3,131 miles) across North America to New York. He’ll then cross the Atlantic and then ride the last 2,500 km (1,553 miles) from Portugal to Munich on his bike. In total, the journey will cover almost 40,000 km (25,000 miles) – and Jonas wants to complete it in less than a year! Jonas Deichmann already holds three world records for crossing continents by bicycle. Now he wants to set a new record as a triathlete. Before his departure, I had the opportunity to spend a whole day with Jonas to take part in a unique test of his equipment, but more about that later. Originally, Jonas had planned to ride through Iran and then through India and South East Asia. But because of the Covid-19 crisis, he now has to take the northern route via Siberia and the Gobi Desert, which means cycling through Siberia in winter – at temperatures as low as minus 40°!

Why having the right equipment in extreme temperatures is crucial

For this adventure, Jonas chose the new M99 Mini PRO B54 because this battery-powered headlight offers vital features. The new Supernova light system has a very long lighting time – even in icy conditions. It’s an extremely reliable and robust system with a focus on longevity, and it is exceptionally bright. Most importantly, the remaining lighting time can be tracked down to the minute. This feature will allow Jonas to plan his tour precisely as he might not get to a power outlet at hand for days on end. To ensure that the headlight is the right one for his trip, the M99 Mini PRO B54 was subjected to an extreme test. 

The ultimate test at minus 25 Celsius (-13F)

Jonas received permission from the Deutsche Bahn to test his equipment in their huge climate chamber. Here, they usually test Locomotives to determine how they behave under the most adverse weather conditions such as snowstorms, freezing rain or extreme heat.

For Jonas, the focus was on testing his equipment in extreme cold. The hours in the climate chamber were really hard! Wind, icing machines and cold down to minus 25C (-13F) made me limit my stay in the chamber to a few minutes at a time. Outside, it was fortunately a pleasant 20C (68F). Jonas spent most of the time in the freezing chamber. He tested clothes, bike computer, sleeping bags and of course our new Supernova headlight M99 Mini PRO B54.

Supernova passed all the tests with flying colors! I wasn’t surprised by the results, because in our laboratory we test all Supernova products in our own climate chamber – which is of course much smaller. Being in this huge climate chamber was an amazing experience for me!

On the way back, Jonas and I talked for hours. What I particularly like about his new adventure is that the whole triathlon is unsupported. And it’s CO2 neutral, as he’ll be travelling the sea routes in a sailboat. His environmental awareness dovetails with Supernova’s values, as sustainability is one of the most important pillars of our corporate philosophy.

Here at Supernova, we wish Jonas all the best for his adventure. We’ll keep you up to date!

Text: Marcus Wallmeyer • Pictures: Marcus Wallmeyer •  Video: Marcus Wallmeyer, ravir film

48 Hours to go to beat the Guinness Book World record!

Only a couple of hours to go!

Keith Morical is nearing the end of his epic journey. He hopes to make the Guinness Book World Record for the fastest time to visit 48 US states by bicycle. To cope with the heat, Keith rode right through the night this last Sunday. Luckily, he was using the super-bright Supernova B54, as well as the Airstream2. Imagine riding through the night for 226.87km with an elevation gain of 2,529m after 29 days in the saddle. Awesome! We’re keeping our fingers crossed.

Text: Marcus Wallmeyer | Pictures: Kyle Miller, Jeremy Rubier | Video: Jeremy Rubier

Extreme cycling challenge: 11,400 km in under 43 days?

What could be the next challenge after you’ve achieved second place at the grueling TRANS AM BIKE RACE? Keith Morical is upping the ante. Now, he wants his name to appear in the Guinness Book of Records! On June 14th at 5 am, Keith set off from Walla Walla, Washington, to achieve a world record for the fastest time to visit 48 US states by bicycle.

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Crossing the entire USA in less than 43 days sounds insane. Especially for a cyclist who is 60 years old. Starting in Washington and ending in Kittery, Maine, the route is 7.100 miles (11,400 km) long, with more than 212,000 ft (64,600 m) elevation gain. That’s 70% longer than the Trans Am Bike Race! Before he set off, Keith rang me to discuss what gear would be ideal for the world record challenge.

“First of all, congratulations!” I said. “What a great result that was last year. Finishing second in the Trans Am Bike Race. Wow!” “Yeah,” said Keith, “that’s a tough race, Marcus, especially because it’s unsupported.” ‘Unsupported’ means that riders in the Trans Am Bike Race are not allowed any private resupply or private lodgings. You have to be your own rider, navigator, mechanic, cook, and physio.

Keith has been a Supernova enthusiast for some time, and he used the E3 PRO2 Dynamo light for the Trans Am race. “How was the E3 PRO2 light during the Trans Am?” I asked. “It was great! You really need a good dynamo light on a self-supported race. But the upcoming world record attempt is different because I’m travelling with a crew. My two sisters, my niece, a filmmaker and a photographer will all follow in a van.”

We then explored which lights would work best for his world record tour. After all, lights are a critical part of the equipment when completing an ultra-distance event safely. In the end, Keith decided to use the super bright Supernova B54, as well as the Airstream2 in order to be able to adjust to terrain and time of day.  For this race he doesn’t need dynamo lights as his support crew can charge the batteries.

But what about the pandemic?

Doesn’t the deadly threat of Covid-19 turn this journey into an impossible challenge? That’s not the way Keith thinks. If anything, the pandemic and the divisions within the USA spur him on. He wants to show how the dream of one individual can give hope to a nation in need of light.

I promised to send him 500 of the masks we have here at Supernova. Keith and his team want to give them to people he meets on the way who lack a mask and of course they will use them as well to stay safe. I think that’s a great idea!

This extreme journey is going to be full of risks. Anything can happen. Keith and his team will have to go through emotional, physical, and material challenges. The bike or the support van can break. Keith’s body can break, it can storm, and he could face extreme temperatures – nobody knows how this will end.

Is he going to make it?

Keith has an iron determination. But he is not just doing this challenge to prove himself. He wants to document the state of division in the USA. For many people, the future is uncertain. Some have lost everything and need to start anew. The photographer is going to document Keith’s journey and his encounters on the way. On day one, Keith rode 427 km (265 miles) despite fog, rain, and freezing temperatures. What’s next?

Stay tuned for more on Keith’s epic journey!

Marcus Wallmeyer

Text: Marcus Wallmeyer | Pictures: Kyle Miller, Jeremy Rubier | Video: Jeremy Rubier

German Innovation Award in Gold for the M99 Tail Light 2

Supernova Design received the German Innovation GOLD Award for their M99 Tail Light. The judging panel was impressed by the innovation, the safety aspects, and the clean design of this e-bike tail light.

Supernova Design received the German Innovation GOLD Award for their M99 Tail Light. The judging panel was impressed by the innovation, the safety aspects, and the clean design of this e-bike tail light.

The M99 Tail Light 2 PRO is the first legally-approved tail light with a homogeneous light signature. The intensity of the outer contour of the light with High-Density LED technology is unique. Importantly, the visibility remains equally high at different viewing angles, unlike in other tail lights. This particular visibility lifts safety for E-bikers to a new level. The judges of the Design Award wrote: “The e-bike is becoming increasingly important as a means of transport in modern road traffic. The innovative M99 Tail Light 2 PRO combines tail and brake light in a robust aluminum housing and, as a structural part of the luggage rack, allows for harmonious integration into the bike design.”

The German Innovation Award honors trendsetting innovations that have a lasting effect on the industry and offer added value for users. This year, there was a total of 700 entries from industry giants, hidden champions, and start-ups.

User experience is the central focus of the evaluation of entries,” said Lutz Dietzold, Managing Director of the German Design Council. “This is a characteristic feature of the German Innovation Award.” Dietzhold went on to say: “Innovative design is particularly successful if future users are involved in product and design development at an early stage. Many companies have recognized this and are seeking to identify real customer needs and then develop economically relevant products based on these needs. The fusion of analogue and digital innovations is becoming increasingly important for the future success of new developments.

The evaluation criteria of the German Innovation Award cover topics such as the level of innovation, user benefits, and economic efficiency. The innovation strategy should consider aspects such as social, ecological, economic sustainability, as well as the use of energy and resources. Factors such as location and employment potential, durability, market maturity, technical quality and function, materiality and synergy-effects also play a decisive role in the judging process. The winners were chosen by an outstanding judging panel which included physicists, patent consultants, computer scientists, financing specialists, product designers, technology historians and marketing professionals. “In this way, we guarantee an individual, neutral and professional evaluation,” emphasized Dietzold.

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M99 Tail Light 2 PRO

Text: Mary Jaksch, Gregor Arndt, Rat für Formgebung | Images: Rat für Formgebung, David Schultheiss, Bixs

How to Ride for Fitness, Friendship, and a Worthwhile Cause

Do you love cycling?

Here at Supernova, we are crazy about turning the cranks. As staff members, we love the fact that Supernova sponsors not only professional cyclists but also recreational riders, like me.

Just recently, Supernova sponsored their small New Zealand team, David ‘Dynamo’ Bagshaw and me, Mary Jaksch, for a 5-day charity ride. With 40 other riders, we followed New Zealand’s most spectacular cycle trail, the Alps2Ocean, which starts high in the Alps and ends by the Pacific Ocean.

David and I raised funds for World Bicycle Relief, which provides simple, sustainable Buffalo Bikes for people in rural Africa. With their donation, Supernova was able to send a complete Buffalo Bike to Africa. This bike will enable a child to travel safely to school and help their family fetch water or take produce to market.

The Alps2Ocean ride was organized by Craig Shipton of 25000Spins who runs charity rides in spectacular locations around the world. It’s a great feeling when you ride for fitness, friendship, and a worthwhile cause! If you dream about cycling in New Zealand, check out the tour photos below.

The first day was a 98km ride from turquoise Lake Tekapo to Lake Ohau, which nestles in a pristine alpine valley surrounded by dramatic, glacial mountains.

From Lake Ohau, the ride started before dawn. The brilliant Airstream 2 illuminated the stony track leading up into the mountains.

Looking back from Tarnbrae High Point, you could catch a glimpse of Mount Cook, New Zealand’s highest mountain.

In the valley, the sag wagon was ready with fruit, energy bars, and water.

Getting closer to civilization, the Supernova team took a detour along corrugated gravel roads.

We went to see the dramatic Clay Cliffs rising from the valley floor.

As the days passed, the landscape changed. The snow-capped mountains were now behind us, and the trail followed long valleys with braided rivers.

The participants took time out to cool off in the bracing river water.

Partway through the final day, the trail went through a disused railway tunnel. A group of cyclists followed closely behind us to take advantage of the light from our super-bright Airstream 2.

Finally, the Supernova team reached the vibrant seaside town of Oamaru: tired but elated. We thank the photographers and the tour organizer, Craig Shipton, of 25000Spins for permission to use their photos. 

Here is a Youtube video of the Alps2ocean tour.

Text: Mary Jaksch | Bildmaterial: Ryan McCutcheon, Trent Watson, Byan Rowe

430km and 6,300km elevation gain in 24 hours

Lukas Kaufmann places 4th in the toughest 24-hour mountain bike race in the USA, using the latest SUPERNOVA front light.

Lukas Kaufmann is a talented young mountain biker who has already caused quite a stir.  SUPERNOVA has sponsored him since the start of 2020. He placed 4th in this year’s “24 HOURS IN THE OLD PUEBLO” in Tucson, Arizona, whilst using the new SUPERNOVA M99 MINI PRO B54 and was thrilled by the extreme brightness of the high beam.

Supernova-1 Kopie

The race track is in the middle of the desert, where there is nothing but sand, stones, and cacti. Lukas took part in the ‘solo’ category.  Over 24 hours, he rode an incredible distance of 430km, with hardly a stop, gaining an elevation of 6,300 meters. By day, he had to battle a temperature of 30 degrees celsius. At night, it got so cold he couldn’t feel his toes.

Lukas Kaufmann was best Austrian at the European Ultra Mountain Bike Marathon Championship in 2018, won the Appenninica MTB Stage Race in Italy in 2019, and came third in the toughest mountain bike marathon in Europe, the Salzkammergut Trophy. Supernova is proud to sponsor him.


Text: Mary Jaksch | Pictures: Sportograf | Instagram: lukaskaufmann94


At least: politicians put a rising value on cycling.
Of all bicycle components, bicycle lights have been the most innovative in recent years. What is the reason for this? What does the future of cycling lighting look like? Interview with Supernova CEO Marcus Wallmeyer.

Why has lighting been the most innovative bicycle component in recent years?

In the last few years, bicycle lighting has gone through revolutionary changes, especially for e-bikes. Lighting changes have increased the safety of riders considerably, both at night and during the day.

These days, daytime running lights have become standard. The ultimate innovation, however, is the high beam. Everyone who drives a car uses a high beam and wouldn’t want to miss it. But for bicycles, a controllable high and low beam is a leap of innovation as significant as adding the first suspension forks on mountain bikes was.

Why is society putting a higher value on cycling?

In recent years, road safety legislation has permitted numerous innovations that enhance safety. It seems that politicians are finally affording cycling an increasing value because it is the most environmentally friendly means of transport. These changes have given lighting manufacturers completely new options, which has created enormous innovative power. But there is still a lot to be done, especially for bicycles without electric power. It would be essential to work on legislation for dynamos because there is not enough power for a high beam. This limitation is not due to technology, but due to the regulations. That is why I would like the legislators to continue implementing the ideas we propose through the Bicycle Industry Association.

Another reason for the higher value of cycling is that it has taken on a completely different significance in society. Years ago, talented light designers were simply swallowed up by the car industry. Nowadays, it’s ‘cool’ to work for the bicycle industry. You can find talented developers who are also bicycle enthusiasts. An excellent basis for innovation is working with people who are passionate about developing products that enhance their rides in their leisure time or on their way to work. The technology for developing new products is also now very advanced, which significantly shortens development cycles.

What about innovations related to cooling measures and more LEDs?

The phenomenal increase in brightness is due to the use of better cooling strategies as well as the use of more LEDs. It’s also possible to increase brightness due to complex light calculations and by optimizing the surface quality of the reflectors and lenses. Here at Supernova, we have been able to increase the brightness of headlights by 700% in the last three years.

What is the latest trend in tail lights?

The new trend is moving toward homogenous light with high luminance. Wafer-thin luminous lines make the tail light a styling element for bicycle designers. In the future, the tail light will become a light signature that makes a bike look stylish and makes it safer. Brake lights are also becoming increasingly popular.

What does the future hold for bicycle lights?

I think the integration of lights into the overall design of a bike will develop rapidly, as will the technical integration into the drive system. Bicycle manufacturers will use lighting as a design element to stand out from the crowd.

In particular, the e-mountain bike will probably come with lights ex-works in the future with bright power headlights integrated into a design that matches the brand’s corporate identity.

Click here for the interview at


“Absolute innovation”: M99 Tail Light 2 wins the German Design Award GOLD 2020

Supernova is a prizewinner. Again!

CEO and Designer Marcus Wallmeyer and Michael Fitzek, one of Supernova’s electronic engineers, were in Frankfurt today at the German Design Award 2020 ceremony to accept the Gold Award won by Supernova’s new M99 Tail Light 2.

The German Design Award is one of the most prestigious design awards in the world and enjoys an excellent reputation far beyond the professional world. With the GOLD Award, Supernova was honored for outstanding product design as the best in its industry.

The M99 Tail Light 2 is a revolutionary e-bike tail light with integrated brake light. It uses an innovative light technology, which raises safety standards to a whole new level. Here is the judges’ statement for the GOLD Award:

The rear light integrated into the luggage carrier combines driving and stop light at five times more brightness and represents an absolute innovation in its class. The driving light is pleasantly homogeneous and therefore very high-quality in a technical sense. The fact that the M99 Tail Light 2 is also the first road-approved tail light with a perfectly homogeneous signature makes it even more attractive. This turns a necessary functional element into a cleanly designed bike component, that is practically invisible compared to conventional external rear lights, making it blend harmoniously into the basic design of an e-bike.

After the intensive development work here at Supernova, we’re overjoyed to win this prestigious award. Serial production has already started and we’ll soon see the new M99 taillights on the road.

Text: Mary Jaksch Ι Pictures: David Schultheiss