Who is responsible for what?
Sustainability at SUPERNOVA is a shared responsibility – from the CEO to every single employee. Marcus Wallmeyer, owner and CEO of SUPERNOVA, drives the sustainable orientation of the company with great personal passion. He is supported by those responsible for operational, commercial, and personnel management.
To structurally anchor sustainability, a full-time position for sustainability management was created in 2023. This role focuses on ESG topics as well as on the implementation of our environmental management system according to ISO 14001. Every employee – regardless of position or function – actively contributes to the realization of our sustainability goals. Through direct exchange with the CEO and during annual meetings, employees can contribute their own ideas and suggestions. Together, individual sustainability goals are formulated that match their strengths and interests. These goals range from reducing energy consumption and promoting sustainable mobility to optimizing recycling processes. To encourage sustainable engagement, SUPERNOVA has developed an incentive system: employees who successfully achieve their individual sustainability goals are recognized with a bonus payment.
ESG-Management
Sustainability goals determine the sustainable direction of SUPERNOVA – ESG standards define how we put these goals into practice .
They form the foundation for effective and transparent sustainability management (ESG) with regard to our:
Four key pillars form the core of our ESG management:
Impact Management (incl. Corporate Due Diligence)
We analyze our positive and negative impacts on the environment and society. The aim is to identify key sustainability aspects, avoid or minimize negative effects, and promote positive developments.
ESG Risk Management
We are expanding our risk management to identify financial opportunities and risks from the areas mentioned above at an early stage and to respond proactively.
ESG Compliance Management
We ensure that all legal and contractual requirements in the area of ESG are consistently met.
ESG Controlling & Reporting
We integrate sustainability-related KPIs into our controlling in order to optimize planning and performance measurement. In addition, we promote transparency through our annual sustainability report (ESG).
Our 7-point plan
Our 7-point plan defines the strategic framework for our ESG management. The seven principles – Respect, Reduce, Reliability, Repair, Recycle, Replant, Report – reflect our current focus areas and guide our sustainable actions.
We analyze both direct and indirect, actual and potential impacts along our value chain
Direct impacts: Processes that we directly control (e.g., our own production).
Indirect impacts: Effects that we can influence through our actions (e.g., purchasing policy) or that are associated with our business relationships.
Sustainability factors can affect not only our environment and people, but also our company directly. Dependencies in the supply chain or regulatory requirements—and even our own sustainability measures—can create financial risks or opportunities. That is why we also assess these aspects along the entire value chain and throughout the product life cycle.
For example, by creating product carbon footprints (PCFs), we were able to determine that the largest CO2 consumption of our headlights occurs during use, not in production.
Valuable Partners
A high-quality SUPERNOVA bicycle light consists of up to 300 individual parts—each of them originally a raw material from nature. At the end of the product life cycle, it can once again become a valuable secondary raw material.
An example: Bauxite is turned into aluminum, which is used for a SUPERNOVA housing and can be recycled again after use. Nature knows no waste—only resources in a cycle. Learn more here: (Link).
At SUPERNOVA, we develop the design and carry out key manufacturing processes ourselves. However, our products are only made possible through close collaboration with our partners along the entire value chain—from raw material extraction and the production of individual parts to bicycle assembly and distribution (Link).
We know that electronic components are now produced almost exclusively in Asia. The long transport routes increase emissions and make it difficult to monitor social and environmental impacts in the supply chain. As a sustainability-oriented company, we must actively address this challenge.
For years, we have been working in a spirit of trust with partner companies in Germany, Europe, and Asia. Our goal is to develop long-term partnerships that enable high-quality products while reducing negative impacts on our environment and people. We focus initially on our direct suppliers (Tier 1) and customers.
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Our principles for stakeholder engagement
Double materiality as a decision-making basis (Link) We consider both the impacts of our business activities on the environment and society, as well as financial sustainability risks for our company.
Value chain integration We take stakeholders along the entire value chain into account—from raw material suppliers to our customers.
Consideration of “silent stakeholders” ℹ️ In addition to direct stakeholders, we view ecological systems and their limits as a decisive factor for sustainable corporate management.
Structured & transparent communication In the future, we will ensure structured and transparent ESG reporting according to ESRS in order to comprehensively inform stakeholders about our sustainability activities.
Stakeholder engagement – a dynamic process
Our stakeholder engagement is in development. We use existing contacts and channels and will increasingly align our activities with the results of the double materiality analysis according to ESRS standards. In doing so, we are guided by the principles of corporate sustainability due diligence
Our goal is to achieve a long-term positive impact on the environment and society through open dialogue with all relevant stakeholders.
Ensuring Compliance
Ensuring Compliance
Complying with legal and contractual ESG requirements is a core element of our corporate governance. It ensures that our business processes are not only economically successful, but also meet socially and environmentally accepted standards.
New regulatory requirements
As part of the EU Green Deal ℹ️ new regulatory requirements are being introduced to better anchor sustainability at the corporate level. These include:
Due diligence and reporting obligations: Corporate Sustainability Due Diligence (CSDDD) ℹ️ and Sustainability Reporting (ESRS) ℹ️.
Promoting sustainable demand: Empower Consumers, Green Claims ℹ️.
Strengthening the circular economy: EcoDesign, packaging, and waste treatment ℹ️.
Complying with legal and contractual ESG requirements is a core element of our corporate governance. It ensures that our business processes are not only economically successful, but also meet socially and environmentally accepted standards.
New regulatory requirements
As part of the EU Green Deal ℹ️ new regulatory requirements are being introduced to better anchor sustainability at the corporate level. These include:
Due diligence and reporting obligations: Corporate Sustainability Due Diligence (CSDDD) ℹ️ and Sustainability Reporting (ESRS) ℹ️.
Promoting sustainable demand: Empower Consumers, Green Claims ℹ️.
Strengthening the circular economy: EcoDesign, packaging, and waste treatment ℹ️.
For us, these requirements are not only a challenge, but also an opportunity. They contain legally standardized best practice approaches that were developed in a comprehensive stakeholder dialog. With them we can further optimize our company processes.
In addition to regulatory requirements, we rely on voluntary standards such as ISO 14001 to establish an effective environmental management system. This helps us to systematically control our environmental impacts and continuously improve.
Our principles for ESG compliance management
Commitment and transparency
We systematically identify all relevant legal, regulatory, and voluntary ESG obligations and integrate them transparently into our business processes.
Integration into environmental management
Legal and other binding requirements related to the environment are directly incorporated into our ISO 14001-certified environmental management system—from product development to logistics.
Monitoring compliance
We regularly review our compliance, identify opportunities for improvement, and implement targeted corrective and development measures where needed.
Proactive action for a sustainable future
By proactively implementing ESG standards, we not only ensure compliance with regulations—we also help shape the sustainable transformation of the bicycle industry. Our goal: to create long-term value for the environment, society, and our company.
Products built to last – with up to 5 years warranty and min. 10 years repair service
Certified CO2 offsetting of transport emissions (e.g. DHL GoGreen Plus / UPS CO2 Mitigation)
PVC free products and avoidance of plastic waste
Green electricity and proWind-Gas Mix from GreenPlanet Energy
Fleet consists of E-vehicles or wheels
Transport packaging, FSC certified + recyclable