Sustainability

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SUISTAINABILITY

Our Highlights

Ready, set, ride!

Hello everyone!

As founder and CEO of SUPERNOVA, I invite you to learn more about our activities in the field of sustainability. As an enthusiastic cyclist since childhood, I have always felt a close connection to nature and quickly realized how important it is to protect it. The bicycle is the driving force behind SUPERNOVA and significantly shapes our philosophy and products. For an environmentally friendly means of transport, making sustainable decisions within the company is only consistent.

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This page is intended to give you an insight into what our decisions were, what results they have led to, and what we can improve in the future. I am very happy if this page encourages questions and if we enter into a dialogue. Let’s work together to pave the way for more sustainability in the bicycle industry and inspire other people toward environmentally friendly mobility. Warm regards from the Black Forest!

Marcus Wallmeyer
CEO

Our Highlights

ON TRACK: SAFELY TOWARDS THE 1.5°C TARGET.

ON TRACK: SAFELY TOWARDS THE 1.5°C TARGET.

Climate action doesn’t start with protests and banners – it starts with us, with every single decision. Together with right°, we align our growth with a science-based 1.5°C target. To achieve this, we use an emissions budget that shows how many CO₂-equivalent emissions across our entire value chain are compatible with the Paris Climate Agreement. This allows us to measure whether we are on track and where we need to adjust. Climate impact thus becomes a key factor in our decisions – from materials and logistics to our products. Because good intentions alone won't get us there. What matters is the direction we actually choose. Find out more in our Corporate Carbon Footprint report.

Corporate Carbon Footprint

Climate action doesn’t start with protests and banners – it starts with us, with every single decision. Together with right°, we align our growth with a science-based 1.5°C target. To achieve this, we use an emissions budget that shows how many CO₂-equivalent emissions across our entire value chain are compatible with the Paris Climate Agreement. This allows us to measure whether we are on track and where we need to adjust. Climate impact thus becomes a key factor in our decisions – from materials and logistics to our products. Because good intentions alone won't get us there. What matters is the direction we actually choose. Find out more in our Corporate Carbon Footprint report.

Corporate Carbon Footprint

Learn more about our partner right° here.

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Learn more about our partner right° here.

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RETIRED. BUT FAR FROM THE END OF THE ROAD.

RETIRED. BUT FAR FROM THE END OF THE ROAD.

The end of an e-bike battery doesn’t have to be the end of its story. Together with EDENenergy, we are giving used bike batteries a second life: as part of a pilot project at SUPERNOVA, we are building a stationary storage system from retired cells. It captures our solar power and ensures that even more clean energy flows at our site. In this way, used batteries become real infrastructure – and an industry problem becomes an industry solution. Because for us, a circular economy doesn't just mean recycling, but using valuable resources for as long and as meaningfully as possible.

VSME-Report 2024

The end of an e-bike battery doesn’t have to be the end of its story. Together with EDENenergy, we are giving used bike batteries a second life: as part of a pilot project at SUPERNOVA, we are building a stationary storage system from retired cells. It captures our solar power and ensures that even more clean energy flows at our site. In this way, used batteries become real infrastructure – and an industry problem becomes an industry solution. Because for us, a circular economy doesn't just mean recycling, but using valuable resources for as long and as meaningfully as possible.

VSME-Report 2024

Learn more about EDENenergy here.

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Learn more about EDENenergy here.

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STRONGER TOGETHER. FOR A FAIR INDUSTRY.

STRONGER TOGETHER. FOR A FAIR INDUSTRY.

Fairness, human rights, environmental protection, and responsible conduct should be universal values – not the exception of a few individual brands. That is why companies and organizations in the bike industry have developed a joint Code of Conduct. SUPERNOVA is among the first to adopt it. By doing so, we are sending a clear signal for shared standards in collaboration. This Industry Code of Conduct builds on internationally recognized guidelines. However, we are going one step further and complementing it with our own strict SUPERNOVA requirements – from EcoDesign and circular economy to climate action and ESG management. Our goal: to shape a responsible, future-proof bike industry together with our partners and suppliers.

SUPERNOVA Code of Conduct

Fairness, human rights, environmental protection, and responsible conduct should be universal values – not the exception of a few individual brands. That is why companies and organizations in the bike industry have developed a joint Code of Conduct. SUPERNOVA is among the first to adopt it. By doing so, we are sending a clear signal for shared standards in collaboration. This Industry Code of Conduct builds on internationally recognized guidelines. However, we are going one step further and complementing it with our own strict SUPERNOVA requirements – from EcoDesign and circular economy to climate action and ESG management. Our goal: to shape a responsible, future-proof bike industry together with our partners and suppliers.

SUPERNOVA Code of Conduct

GREAT VISIONS. BROUGHT TO LIFE TOGETHER.

GREAT VISIONS. BROUGHT TO LIFE TOGETHER.

Real climate action gains momentum when we join forces. Through our climate protection agreement with the state of Baden-Württemberg, we are now an official member of the Klimabündnis BW (Climate Alliance BW). Together with other committed companies, we are speeding up emission reductions and driving efficient energy solutions forward. The agreement provides us not only with a long-term framework but also with a strong network for direct exchange. Because one thing is clear to us: we don't need mere statements of intent, but alliances that roll up their sleeves and take action.

Klimabündnis BW

Real climate action gains momentum when we join forces. Through our climate protection agreement with the state of Baden-Württemberg, we are now an official member of the Klimabündnis BW (Climate Alliance BW). Together with other committed companies, we are speeding up emission reductions and driving efficient energy solutions forward. The agreement provides us not only with a long-term framework but also with a strong network for direct exchange. Because one thing is clear to us: we don't need mere statements of intent, but alliances that roll up their sleeves and take action.

Klimabündnis BW

More Highlights

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SUPERNOVA REDSTREAM: Innovation for Sustainable Mobility

With 80% higher energy efficiency than conventional models and maximum visibility thanks to its distinctive light signature, the REDSTREAM series sets new standards. Available as both a front and rear light, the system impresses with its easy repairability: a well-designed rail system enables tool-free replacement of the battery and circuit board within seconds – for a longer lifespan and less electronic waste.

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AUF DIE RÄDER, FERTIG, LOS: Gezielte Förderung nachhaltiger Mobilität

Als aktiver Teil der Fahrrad-Community engagieren wir uns sowohl für erfahrene Radbegeisterte als auch für Neueinsteiger. Mit unserer etablierten Event-Reihe „SUPERNOVA meets..." schaffen wir regelmäßige Treffpunkte. Darüber hinaus unterstützen wir lokale Veranstaltungen wie den Radmarathon „Schwarzwald SUPER!" und nehmen jährlich an den Initiativen „Stadtradeln" und „Winterpokal" teil, um andere Unternehmen für klimafreundliche Mobilität zu begeistern.

Mehr zu nachhaltiger Mobilität

NEUE PV-ANLAGE: Reduzierung der Emissionen durch erneuerbare Energie

Die neue PV-Anlage am deutschen SUPERNOVA Produktionsstandort ermöglicht einen Autarkiegrad von bis zu 75 % und spart jährlich rund 5,2 Tonnen CO₂ ein – das entspricht der CO₂-Bindung von etwa 250 Buchen. Drei Viertel des Strombedarfs decken wir damit selbst ab, unabhängig von Netzbetreibern und Preissprüngen. Die Smart Grid-fähigen Module liefern auch nach 25 Jahren noch 85 % ihrer Leistung und sind ein Schlüsselbaustein für die dezentrale Energiewende.

Mehr zu unseren Energieverbräuchen

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ISO14001-ZERTIFIZIERUNG: Professionalisierung mit System

Seit 2022 betreiben wir bei SUPERNOVA ein zertifiziertes Umweltmanagementsystem nach ISO 14001. Damit verbessern wir unsere Umweltleistung systematisch, setzen uns messbare Umweltziele und bewerten regelmäßig unsere Fortschritte. Die Zertifizierung ist für uns kein Abschluss, sondern ein Meilenstein auf dem Weg zu verantwortungsvoller und ressourcenschonender Unternehmensführung.

Mehr zur Unternehmensführung

Our Focus Areas

Sustainability is a journey we are committed to. Here, we share what drives us, how we take action, and how we strive to become the most sustainable bicycle lighting brand in the world—for active mobility, our environment, and the people around us.

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1. Our Vision

We inspire with lighting solutions for sustainable mobility – and take responsibility for our fellow human beings and the world around us.

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2. Corporate Sustainability

What does sustainability mean for us as a company? Here we show which concepts, standards, and goals underpin our actions.

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3. Corporate Governance

Sustainability starts at the top – with clear responsibilities, a well-thought-out strategy, stable structures, and a lived corporate culture.

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4. Sustainable Mobility

Our lighting systems make active and self-determined mobility safer and more attractive – thereby driving the shift toward bicycle-based mobility.

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5. Our Environment

Climate protection, energy use, and circular economy: this is how we take environmental responsibility – in a concrete, ambitious, and transparent way.

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6. Fellow Humans

Safety, development, work-life balance, fundamental standards, and universal rights: we create good working conditions.

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Supernova Design GmbH, 2025

Glossar Legal Notice

Our Reports – Facts Over Claims

Progress can be measured. But it needs an honest foundation. Our sustainability reports provide information that is both relevant and transparent. Clearly presented, they make data comparable and fully verifiable. This means: we let the facts speak for themselves!